History

A new era of sportswear manufacturing began in 1949, when Mr. Onitsuka started Onitsuka Co. Ltd. Looking stunned at post World War II Japan with its huge numbers of homeless children he asked himself: "What can I do to give them a better future?" His love for sports led him to the right answer: That sports would be the best starting point to achieve this goal. ASICS was born. ASICS’ sub-brand Onitsuka Tiger revives the company’s legendary Japanese heritage featuring both casual sports shoes and fashionable apparel for leisure wear.

By offering a wide range of sports footwear, apparel and equipment, the company continued to grow. Up to now, ASICS is the fifth largest brand in the sports shoe market worlwide, and a whole lot of subsidiaries cover the four corners of the world.